On-Page SEO – All you need to know about it

There is a lot that needs to be done for your website to rank on google search engine. Remember, you are competing with millions of sites in the same niche to get into the top google page. When you have a website that’s just the beginning of the main work, you must optimize your pages and the content as well as ensure your website is google friendly. Search engine optimization (SEO) plays a significant role in improving your website ranking on google. It helps in making your site Google friendly as well as develop traffic. Website optimization also starts from the content being posted on the site together with the pages. That’s On-Page SEO!

So, what is On-page SEO?

Many SEO experts have tried to define the term On-Page SEO differently. However, in simple terms, it’s just optimizing each web page independently to rank it higher as well as attract significant traffic on various search engines. This on-page SEO means optimization of both the page HTML source code and the content. On the other hand, off-page SEO is the optimization of the website’s external signals and links. Many people have the challenge of differentiating between the on-page SEO and off-page SEO, but it’s now clear what they mean.

On-page SEO steps include all webpage aspects that will improve the website ranking once added together. Google continues to be more sophisticated, especially with the advancement of technology. The company always adopts the latest technology, which means you need to continuously be updated and implement the new Google on-page SEO techniques for your website to continue getting impressive ranking. However, the most crucial aspect of on-page SEO is the content. How relevant is your content? Every post on your page will play a significant role in ranking your website. One of the on-page SEO techniques is to ensure you always update the page with quality, original, and relevant content.

Always stick to your niche and identify the right keywords and use them correctly. On-page SEO touches two significant aspects of the content and the technical part of your website. There are no fixed on-page SEO steps stipulated anywhere; you can optimize your page the way you want.

When are you supposed to do the on-page SEO?

On-page SEO is an ongoing process and not a one-day event. Therefore, you should always optimize your page every time you publish new content. However, there are cases where you only require one time set up, such as when you’re starting a new website. You will do the page structure optimization, website speed, and HTTPS optimization. All in all, on-page optimization should be done every time you’re updating your website with fresh posts. Even when your site is ranked number one on search engines, optimize every content you upload.

Have you ever wondered why some websites ranking keep on fluctuating? It’s because the on-page SEO is not done correctly or continuously.

As mentioned earlier, search engines are always updated, and SEO techniques are ever-changing, probably what we are using today will not be significant in the future. As a website owner, therefore, it’s advisable to always keep in tabs with the SEO updates and new developments.

If not, consider hiring the SEO experts to keep your website competitive in terms of traffic and ranking on various search engines. Luckily, everything today is available online, look for new updates or SEO latest techniques, and learn more about website ranking.

Alternatively, you can always check on our website, where we will be updating you on all the latest developments in the SEO world.

On-page SEO Techniques and Steps

There are various on-page SEO techniques that you need to understand and use them for your website to rank high on search engines. Although there has been some debate about the number of on-page SEO techniques, never mind about that ensure you use the most important ones, and you will be good to go.

Here are some of the significant on-page SEO steps and techniques that have proved to be effective in improving website ranking:

1. Quality Content

Before you think of anything else on your website, you should ensure you publish high-quality content. Experts say that a site with excellent content can perform excellently in the search engine ranking with or without SEO. On the other hand, a website with poor quality content may not get any ranking with or without SEO. That means when your site has high-quality content can do far way better with SEO. Therefore, always make sure you publish original and high-quality content on your website. Never publish, rewrites, or copies of already published articles on your website. Ensure all videos, images, infographics, or comments are your original work. Plagiarism is a severe offense and might make it hard for your website to be ranked by search engines. Google might not even index your site once you publish plagiarized content.

Furthermore, don’t just publish content for the sake of updating your website. Every post you published should be relevant as well as add value to your audience. Do proper research before when writing your content. Always before publishing the content on your site, ask yourself how useful the content is? And what value will it add to the reader or target audience? If you can’t answer the two questions correctly, then avoid publishing such an article, it might work against your website ranking. In case you doubt the content, consult with SEO experts around you to help you out.

On Page SEO
On Page SEO

Even the images of videos you attach to your content should complement the text. The website readers are looking for informative content, and even the search engines will not consider poorly written content. Readers will always come back to your website if they find it informative and educative. That means you will slowly grow your traffic together with search engine ranking. On top of that, make sure you published unbiased content so that no reader feels uncomfortable or negatively targeted by your posts. Some readers can even report your website to the search engines and affect the ranking. Avoid any conflict that might not help you build your website. Offensive content will always work against your goals as a blogger or website owner. All in all, content is almost everything in on-page SEO. Once you get it right, everything else becomes easy for you

2. Meta descriptions and page title optimization

Page titles and Meta descriptions play a vital role in ranking your content and website. Once search engines go through your pages, they put more emphasis on the page title and the description. That will even help the reader to know what the whole article is all about even before reading it. However, optimizing the title page requires you to use the target keyword and, if possible, use the keywords at the beginning of the page title. It gives search engines an easy understanding of your page from the start.

The page title should also be descriptive and short. SEO experts recommend that a good title should not go beyond 60 characters, and that’s the average characters recommend by Google. Also, remember to include power words such as Amazing, ultimate, checklist among others on your titles together with numbers. There some website owners who include domain names on the page title, which you can do, but it’s not necessary since Google adds it automatically.

Meta Descriptions

Page titles are as essential as the Meta descriptions when it comes to website and page ranking on search engines. In on-page SEO steps, ensure that you include the target keywords in the Meta description. Google search engines use the Meta descriptions to understand your content more; on the other hand, when the article has been ranked, the description appears below the title to give the reader an overview of the content. Remember, search engines display thousands of websites once any keyword is searched, and the reader will just read the description before opening the link. The Meta description should be brief as possible and provide an overview of the whole article as well as have the right keywords.

3. Page Content Optimization

One of the essential parts of on-page SEO is Content SEO, which means optimizing the content on your page. Here, you have to make sure that you have high-quality content with the relevant keywords before even think of publishing it on your website. Please do your research on the relevant keywords on your niche and use them in your content. Online readers use the keywords to search for anything related to your niche. The good news is that you can easily use various website analytics to know the keywords many readers use to search your content. Google will also suggest you the right keywords to use.

After you list down the related keywords (LSI keywords), now you can decide on the long-tail keywords to use on your page title, Meta descriptions, page content, and on the headings. That means you should enrich your content with LSI keywords to make it more relevant as well as broaden the topics covered. Make good use of different Google features such as Google suggests, related searches and people also ask to come up with the right keywords list to use while creating content for your website.

4. Formatting – Content and Headings

Each website page should be formatted correctly just like when you’re writing a report that should have a heading (h1) and other subheadings like (h2, h3 or h4). If you are using WordPress, it could be easy for you to format your posts since it has the guide which is easy to use. For instance, the H1 tag, which is the main heading, is automatically wrapped by WordPress even when you don’t do it manually. You can either use the same title as the h1 or also have a different title as the heading, here the choice is yours. However, note that search engines display in search results the title tag, not the h1 tag. Therefore, you need to differentiate the two to know when and how to use them in your website page.

On the other hand, your content also needs to be formatted appropriately before you upload it for easy ranking. The content should be easily readable. To enhance readability and visibility:

  1. Make good use of bold, italics and underline important parts of the page content.
  2. The content font should be of a good size of at least 14px.
  3. Split the article into small paragraphs of at least 3 to 4 lines.
  4. Ensure that the spacing between the lines and paragraphs is enough for easy reading.
  5. Use CSS to create sections that will break the content into further smaller manageable parts.

5. Make your website pages mobile-friendly

Today many people use smartphones more than computers, and that means your website traffic will most likely come from mobile users. Over 75% of the world’s population use smartphones to access the internet. Search engines always display results depending on your blog readability on the phone. That means you should ensure that your website pages are mobile-friendly to be favored by search engines like google. Therefore, make sure that before publishing your content, it will be easily visible to smartphone users since they are probably going to be the largest group of consumers of your website content.

6. Use quality pictures, videos or graphics or any other multimedia elements in your page content.

Pictures help the reader to understand more about what you are talking about in your blog post. On the other hand, photos also break the reading monotony. Make sure that all pictures are relevant and give more details about the content. Add alt text to make it easy for SEO engines to recognize the images. This will help in ranking your content high in the search engines and improve your blog’s traffic.

In summary, the on-page SEO techniques and steps above will make your work easy in optimizing your page posts. On top of that, ensure that you update your website with quality content for it to rank high on the search engines. Provide your readers with what they expect from you all the time, and you will slowly build your readership base. Also, remember to increase your page loading speed as it also plays a vital role in ranking your website.

Author Bio-

Shanta Narang is a Passionate, amiable, dynamic, and result-oriented digital marketing professional with over 12 years of experience in SEO, content management, brand marketing, business management, and educational counseling. She facilitates digital transformation initiatives for organizations to help them grow in the online platform. Being a DM Specialist, She helps companies to succeed in their business with the help of the latest trends and technology.

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