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Digital marketing is taking a new shape every day as marketers continue to look for new ways of improving sales and profits as well. Statistics show that in 2019, companies spent around 65% of the digital advertising budget on programmatic advertising. That shows how this form of digital marketing is gaining popularity, and it could […]
Backlinks definition A backlink is nothing but linking two websites to each other. Backlinks are known as inbound links or incoming links. For example – there are two websites namely, website A and website B. If website backlinks A has an external website backlinks B, it means website B has website backlinks from A. Meaning […]
In the world of SEO, everyone is focusing on E-A-T. Have you heard of E-A-T? It is a metric used by Google for identifying the quality of the page. Google uses E-A-T in its Search Quality Evaluator Guidelines. Search Quality Evaluators are humans contracted by Google to evaluate its search results. They are responsible for […]
Since the inception of search engines, they have been updated regularly and the way they work has evolved a lot over time. 2019 saw a lot of new updates in Google’s algorithms. SEO is very dynamic and big updates for natural language processing, improved user journey, mobile-first, etc make it more dynamic. If you want […]
Introduction to Digital Marketing Digital marketing is the buzzword today, and in the coming years, it is going to change the way of doing business as compared to traditional marketing methods. Nowadays, people use more mobile phones and the internet as compared to the earlier days for the purpose of e-commerce, availing services, etc. Digital […]
While everyone is speaking about digital marketing and the various tactics in digital marketing, no one is actually talking about how can you make a digital marketing plan for your business. Whether be it digital marketing or any other activity, planning is a very crucial part of the process. A plan helps you visualize the […]
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