Google Analytics 4: Everything About the Shift and More
In April 2005 Google acquired Urchin, a web analytics company that was located in San Diego, CA. After this acquisition Urchin became “Urchin from Google” and later became the Google Analytics we see now. The journey to creating the Urchin Software Corp. began in late 1995 when two of the founders, Paul Muret and Scott […]
