Google Analytics 4: Everything About the Shift and More

In April 2005 Google acquired Urchin, a web analytics company that was located in San Diego, CA. After this acquisition Urchin became “Urchin from Google” and later became the Google Analytics we see now.  The journey to creating the Urchin Software Corp. began in late 1995 when two of the founders, Paul Muret and Scott […]

How to use google keyword planner for keyword research (Guide)

The goal of every website owner is to enjoy a good ranking on search engines and attract more traffic. Google is one of the most popular search engines that you should understand how it works to optimize your website and content successfully. Keywords are vital when developing an SEO content. Therefore, before you start writing […]