1.    Introduction

In search engine optimization, there’s more involved, not just writing content for your website. Remember, your goal as a website owner is to attain high rankings on various search engines like Google. However, it would help if you had tools such as Ahrefs to help you achieve your dream in SEO. For instance, think of your competitors, how will you beat them to attract more traffic to your site? It’s only through optimizing your website using the Ahref tool for SEO. Here is an Ahrefs guide for you to learn and improve SEO.

There are many SEO tools that you can use to optimize your website, and one of them is Ahrefs. Sometimes you will have to hire a digital marketing expert to help you utilize some of these SEO tools. There are simple areas that you can fix yourself, but for comprehensive website optimization, you need to hire an expert.

2.    What is Ahrefs Tool for SEO?

Ahref tool is among the most popular SEO analysis and research software. Although it was initially known for Backlink analysis, over the years. Ahrefs guide has grown into a comprehensive SEO tool that helps website owners in search engine optimization. The primary SEO areas that the Ahref tool for SEO will be essential are SERP monitoring, keyword research, and backlink monitoring. Besides, you can achieve more with the Ahref tool when you understand how it works. Take your time to understand the features through Ahrefs guide and when to use them.

For instance, the content explorer and alerts feature help you monitor your brand, keyword mentions, and competitors. The information then allows you to come up with the best content that will guarantee high rankings on search engines. On the other hand, the tool will help you understand your competition and develop high-quality content. Then, there is the content Gap, link intersect, best by links, and domain comparison, all these Ahrefs tool features are vital in boosting your website SEO friendliness.

Ahrefs is a robust SEO tool that you should consider utilizing to achieve your search engine optimization goals. You might be surprised to know that most of the best digital marketing experts worldwide use the Ahrefs tool daily. Twenty-four hours is such a long time in the digital marketing space; your competitors are working around the clock to outshine other players. Therefore, you also need to monitor what other players in your niche have been doing. Again, in content marketing, keyword searches keep changing, and you need to include those keywords on your web content. Thus, the Ahrefs tool is such a big deal in search engine optimization.

3.    How to access Ahref tool and features

The first step in using the Ahref tool is to access it, then understand how it works. The good news is that through Ahrefs guide, the tool is easy to use as long as you know what you should do. However, it’s a premium tool; you must subscribe to enjoy all the SEO features. The pricing is for a monthly basis, but you can still go for annual subscriptions. However, for the first time, the Ahref tool gives you seven days trial package for only $7, after which you can now choose another plan that you’re comfortable with and that you think best suits your SEO needs. The Ahrefs pricing is as follows;

• For the Ahrefs Lite package its priced at $99 per month 
• Standard -$179 per month 
• Advanced-$399 per month 
• Agency; $999 per month

Contact the Ahrefs team to get more information about the packages and the features in each one of them. 

4.    Ahrefs best features for SEO

Ahref tool is really a great tool when it comes to performing essential SEO functions. There are four major Ahrefs guide features for SEO is used for;

• Keyword research
• Backlink research
• Competitor research
• Content Ideas

All these functions are key in search engine optimization. You can only attain a high search engine ranking when you get the areas right.

1. How to use Ahrefs for Keyword Research

Keyword research is always an essential undertaking before writing any content for your website. You need to understand what internet users have been searching for, and include the keywords in your content. However, it would help if you used the Ahref tool for SEO to do the keyword search. Keywords could be millions, but you should always have data that influences the choice of keywords in your content.

The Ahrefs tool allows you to search for keywords related to your niche via the search box. You can either search one or multiple keywords, and the tool will give you more insights. Once you log in to your Ahrefs account, you will be taken directly to the dashboard, where all the features are visible on the top bar. From there, now click on the feature that you need to use, for now, click keyword search. Another window will open, and you will see the search box, where you should key in your main keywords.

The tool will analyze the keywords in terms of average search volumes, keyword difficulty globally or by region, return rates, and click-through rates. You will also get information about how often an individual internet user searches for the same keywords per month. Just in case you have a list of possible keywords, key them in the search box and remember to separate them with a comma. Instead of doing a single keyword search, the tool will also give you keyword suggestions and performance data. This makes it easy for you to identify target keywords that will attract more traffic to your website.

Remember to also put more focus on the Keyword Difficulty (KD). The best keyword to help you attain high rankings. Choose keywords with a high search volume and very low difficulty. Internet users rarely search for difficult keywords. As a digital marketer, your goal is to make it easy for internet users to access your client’s services and products easily. Therefore, avoiding keywords with high difficulty would be a great idea. The Ahrefs tool will help you understand all that through keyword analysis.

The Ahref tool is a vital keyword planner for Google, Bing, Yahoo, Amazon, YouTube, Baidu, Daum, Naver Yandex, and Seznam. That’s how comprehensive the Ahref tool is for all digital marketers.

• Ahrefs for backlink research

Growing backlink profits is among the best ways to boost your website traffic. However, sometimes you may not have an idea which backlinks to include in your website content. That’s where the Ahref tool comes in handy. The best way to know the best backlinks that will help you improve your site’s traffic is by spying on your competitor’s backlinks. 

Luckily, Ahrefs tool makes it easy for you to do all that within a very short time. Go to your Ahrefs account, enter your competitor’s blog URL into the site explorer bar, choose backlinks, and go to the Backlink profile option. To view only do-follow links, then set the filter for Link Type. Now you can go through the list of links pointing to your competitor’s website pages. 

On the other hand, you can still use the best by blinks tab below the pages option and find the pages on your competitors’ websites that received the most backlinks. You can then use that information and write similar content for your blog. On top of the menu, there is also another option “link intersect” that you can still use to your competitor’s backlinks. Although the linking might not have much information, a website that links about 3 of your industry rivals and is not linked to yours means that you’re missing an opportunity. In this feature, write at least two sites in the “Show me who is linking to these domains or URLs” the feature will display the sites not linked to your website. 

• Ahrefs for Competitor Research

Ahref is an excellent tool that helps you accurately understand your website and your competitors’ sites. Learning your competitor’s tricks enables you to develop an effective digital marketing strategy. Ahrefs tool allows you to find your competitor’s weaknesses, take advantage of them, and know their strengths, which you can copy and implement on your website. What works for your competitor will most likely work for you. In any competition, you can only win by understanding your rival. Remember, you’re competitors are also monitoring your strategies.

To perform competitor research on Ahrefs tool, you should first identify your SEO competitors. Fill your website URL in the Explorer tool on Ahrefs tool, then go to the ‘Competing Domains’ section on your left, under organic search.  In case you’re trying to rank a keyword, you can search the main keyword on Google Search and the top three or five websites and consider them your competitors.

Now that you have the list of your competitors, now analyze each. Make sure you find out their number of referring domains and their domain ratings, backlink growth, featured snippets, and organic traffic. To get all this information, use the Quick Batch Analysis feature at the top of the Ahrefs tool.

Compare every information you get with what you have on your website. For backlinks, check the sites linked to your competitors and include them on your website as well. Look at the organic traffic and the snippets. Here, you might need to hire an SEO expert to help you implement your competitors’ strategies.

• Ahref for Content Ideas

Content is the backbone of Search engine optimization. Content is what attracts traffic to your website. However, you need to develop content that will guarantee you traffic on your site. Don’t just start writing content without researching to know which topics internet users are searching for on the search engines. You might have an idea about the content you want to write, but you don’t know what to write.

Ahrefs tool will help you in your research and get the best content ideas that will boost your website ranking. Just go to the content Explore feature on your Ahrefs tool. Ahrefs guide helps you to get content ideas without wasting too much of your time, and you will be sure the content you’re writing will boost your traffic. Besides, if you don’t have any content idea in mind, check your competitor’s organic keywords to see the contents they’re ranked for on Google.

Sometimes you may find out that the content or topic that you wanted to write about has high competition and is published by thousands of your competitors. To outshine them in the ranking, you must use the Ahrefs tool, to help you understand the organic traffic for your competitors, their keywords, and backlinks. On the other hand, you will get to know the topics or keywords that most internet users are searching for on different search engines. For instance, if a topic or keyword has 5000+ searches in previous months, it will be wise to consider writing content on the same. Get yourself an experienced Digital Marketing professional to help analyze the Ahrefs tool forecast data on topics and keywords.

5.    Conclusion

Ahrefs is an excellent tool that will help you achieve your SEO goals. To attract traffic to your website and rank high on search engines, it’s not that easy. You need to utilize the best SEO tools on the market to understand how the competitive digital marketing space operates. Remember, your competitors are always working on beating you in rankings and attracting more traffic on their sites. Ahrefs tool gives you a rare opportunity to study your competitor SEO strategies, efforts, and even content ideas. The tool allows you to learn more from your competitors and utilize their weaknesses to your advantage. With the Ahrefs tool for SEO, you will always know the right direction and the steps to take to outshine your competitors.

To get more out of the Ahrefs tool, you need to understand how the tool works. Therefore, you need to partner with the best digital marking experts to help you utilize and analyze the data provided by the Ahrefs tool. Digital marketing professionals have a good understanding of various SEO tools, such as Ahrefs. Thus, it would be a good idea to partner with the best SEO experts on the market.

Author Bio-

Shanta Narang is a Passionate, amiable, dynamic, and result-oriented digital marketing professional with over 12 years of experience in SEO, content management, brand marketing, business management, and educational counseling. She facilitates digital transformation initiatives for organizations to help them grow in the online platform. Being a DM Specialist, She helps companies to succeed in their business with the help of the latest trends and technology.

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