Introduction

Every online business needs to attract as much traffic as possible and convert the traffic into business. Online visibility is key to improving your business. Therefore, you need to look for the best eCommerce SEO experts to help you rank your business website high on various search engines. Have you ever asked yourself why major e-commerce websites like Amazon and Flipkart amongst others are always ranked on top every time you search for a product? That’s the power of Search Engine Optimization (SEO).
Just like a normal website, you need to attract more traffic the work on converting the traffic into business. The majority of the people who search for products on the internet are 90% interested in buying. Therefore, with time they either buy the product from you or another seller. What does this mean? A study published by Forbes the leading business magazine showed that 70% of internet users globally learn about products and services online. Again, 48% of internet users purchase products from the eCommerce platforms where they have visited several times learning more about the product.
The study shows how e-commerce is taking shape and you can imagine the level of competition from the players. Now it’s time for you to think about how to make more from your e-commerce business. That’s only achievable if you invest in the right online marketing strategy. As an e-commerce investor, you should first go for e-commerce SEO before thinking of other digital marketing strategies.

2. What is e-commerce SEO?

Now that we have discussed some small details about the online business above and how the internet is becoming the largest marketplace globally, let’s now talk about e-commerce SEO. The term has been defined differently by different search engine optimization experts but they all mean the same thing. In simple terms, e-commerce SEO is the process of improving your online store visibility on the search engine results pages (SERPs). Internet users search for different products or services on various search engines like Google. As mentioned earlier, if your online store professionally optimized, once an internet user searches for any product that you’re selling, your online store will rank high.

Typically, internet users will click the first top three online stores that will appear on the search engine after searching for a certain product. It’s only in rare cases where the internet users will scroll down further or even move to Google page two or three. Some online stores attract traffic through paid search ads, which could be a good idea but costly compared to investing in SEO. On the other hand, there’s is also a feature known as ad blockers, where internet users block all paid search ads. That means, even if you paid for the search ad some internet users will not see your online store.

Ecommerce SEO involves optimizing your online store product descriptions, headlines, internal link structure, Metadata, search navigation structure, and user experience. Each product you’re selling on your online store should have a page dedicated to attracting traffic from search engines. All those product pages should come after the static normal website pages that include;
• About us page
• Homepage
• Blog articles page
• F.A.Q page
• Contact us page
• Help center answers page
Hiring the best e-commerce SEO expert, you will get the best advice in terms of how to design your online store pages and website.

3. How Beneficial is e-commerce SEO for your online store?

The competition in the online retail business means that the newcomers in the game must be ready to invest in e-commerce SEO. Some of the biggest players in the industry like Amazon used $3 Billion in digital marketing last year. Alibaba is also said to use over $1 Billion in enhancing online store visibility in various search engines. As an online retail market investor, you should be thinking about how to attract more traffic to your platform. Here are some of the major e-commerce SEO benefits;

1. Enhances traffic on your online store

In marketing, the first step is to create awareness about the product you’re selling. The same applies to digital marketing. The more internet users interact with your online store, the more they get interested, and soon they will consider making purchases. E-commerce SEO will improve your online store ranking on the search engine, thus attracting the attention of internet users. When your website is not appearing in the SERPs then it becomes so difficult to attract interested customers into your online store.

2. Target audience marketing

Ecommerce SEO is more of a targeted form of digital marketing. Getting the best e-commerce SEO means that, the internet users searching for the products you’re selling, will mostly see your website ranked high on SERPs. Chances are, the internet user will click your website and interact with what you offer. A targeted form of marketing attracts more business than normal general marketing. With eCommerce SEO, you’re very sure that the internet users visiting your website are potential buyers and soon you can easily convert them into the business.

3. A cheap and effective way of marketing your online store

Ecommerce SEO is very much affordable compared to paid search ads. Although there are investors that are more into paid search ads, sometimes it may not be as effective as e-commerce SEO. As mentioned earlier, internet users can block any ad from interrupting them while pursuing their activities on the internet. In e-commerce SEO no one can block your online store from being ranked high after the internet user searches for a product you sell. Again, you only need a small budget to always keep your online store visible on the SERPs. Your online store ranking on the search engines attracts business slowly and with time you will realize your business goals.

4. E-commerce SEO enhances your business growth

Search engine optimization for your online store will practically help you achieve your business goals. The moment your business starts ranking high on different search engines, it means that your brand will be easily noticeable by the interested customers. The more your brand is visible and known the more it attracts potential customers. In the long run, you will start enjoying improved sales and enhance your profits.
On the other hand, the easiest way to grow your business to reach out to a certain region or globally is only through search engine optimization. A happy customer will always refer others to your store. Through e-commerce SEO you can reach up to millions of internet users interested in buying your products.

5. E-commerce SEO offers long-term benefits to your website

Ecommerce search engine optimization is not an event but a process that guarantees a return on investment (ROI) and a long-term effect on your business. The biggest SEO work is to rank your website on the first page of the search engine, then moving it to the top 3 in SERPs. Now, when your website reaches that point, the only work remaining is to maintain it up there. In the process, you will notice that traffic on your online store is always improving, and so is the sales.
When you invest in e-commerce SEO, you’re therefore making a long-term investment. Therefore, the majority of the SEO benefits are realized gradually. The online store businesses you always see them ranking high like Amazon, they invested in e-commerce SEO a long time ago and now they are enjoying huge profits. Make your decision today and see your business grow, thanks to eCommerce SEO.

How to develop an e-commerce SEO strategy for your online store

E-commerce SEO could be a tough task if you don’t hire the right brains to help you boost your online store online presence. Whether you’re new in the business or you have already posted hundreds of products, without excellent search engine optimization, it can be hard to achieve your set goals. Although eCommerce SEO can take time before you realize the results, with the right strategy, you can easily speed up the process. Here are some of the SEO strategies you should consider;
• Choose your priority pages: getting the best SEO expert, will make it easy for you to know which pages to prioritize when optimizing your website. The page that attracts the most traffic should be given priority in optimization. However, when you’re launching a new product or doing a flagship product, then you may as well give that product the priority. All pages are important for any online store but you need to know where to start the whole SEO optimization process. Your e-commerce SEO expert will guide you in the whole process.
• Design a workflow: in SEO you must meet certain requirements for you to achieve your high-ranking goals. For instance, you must be very sharp in choosing the right keywords, naming your product’s images correctly, adding Meta Data, as well as incorporating the related keywords. Upon visiting your online store, the potential buyer should also be directed to other similar products that you offer. That’s how e-commerce SEO enhances user experience.
• Analyze the competition: in business, you should always be looking at what your competitors are doing. In your digital marketing strategy, you should also include an experienced SEO expert to help you analyze the available SEO trends that could help you attain the goals you have set. Look how your competitor is implementing SEO to enhances brand awareness and improve business reachability. Knowing what your competitor is up to, helps you to know how to design your marketing strategy.
• Get everything right from start: a mistake in your e-commerce SEO could come with cost implications either directly or indirectly. That means, if you don’t hire the best brains in the SEO industry then you may not achieve your goals. The e-commerce SEO expert should be involved in your digital marketing strategy development. This will ensure that, from the beginning, the expert understands what your business needs and will help in choosing a suitable SEO strategy for your online store.

How to get the best e-commerce SEO experts

The best eCommerce SEO services can only be offered by an SEO expert or a digital marketing company with the best brains on the market. However, a majority of the SEO agencies around will always claim to be best making it hard for you to make the right decision. Always remember that your business is the priority and needs a top-notch SEO marketing expert to take it to the next level. Some of the tips for choosing eCommerce SEO experts for your business include;
1. Experience an impressive track record

There is no room for guesswork in e-commerce SEO and you should never gamble with your business. Look for an eCommerce SEO agency or experts that have been in the industry for a while and have an excellent track record. Request for testimonials from clients and if possible talk to those clients to get their experiences. Also, read the customer reviews on the company’s website to look at the general client feedback.
2. Certification and Qualification

Don’t just hire anyone or any eCommerce SEO service provider without looking at the company certification and qualifications of the staff. You are free to request the company to provide you with their registration details and employees’ profile. Remember in SEO you are entering into a long-term deal and you can afford to make a mistake.
3. Guarantee

What guarantee does the eCommerce SEO service provider offer? Although SEO takes some time to start paying off, the best SEO Company should give you a certain level of confidence through the guarantee. In many cases, service providers will allow you to interact with some of their clients as a way of building trust in their services.
6. Final thought

Ecommerce SEO could be what your online business is lacking to take it to the next level. Looking at the costs and rewards, SEO tops the list of the best investment to make for your online store. SEO could take time but the results it yields are long-term. All you need is to choose the best eCommerce service provider and be rest assured your business will grow and attain the profits you have always desired.

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Author Bio-

Shanta Narang is a Passionate, amiable, dynamic, and result-oriented digital marketing professional with over 12 years of experience in SEO, content management, brand marketing, business management, and educational counseling. She facilitates digital transformation initiatives for organizations to help them grow in the online platform. Being a DM Specialist, She helps companies to succeed in their business with the help of the latest trends and technology.

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