Shanta Narang

My digital marketing journey began way back in 2004 when I was in high school. Being a small-town girl from Hastinapur (Meerut, UP), I was pretty shy and reserved since my childhood. I have always desired to do something big in life and I am still aspiring to make it larger than life. This is my motivation mantra.

Just like every other kid at age of 16, I felt like starting my own business independently and running it like a pro. At that time, being nobody with a fresh business mind I learned the term “solopreneur”, a person who sets up and runs all aspects of their business on their own. To even run a solopreneur you need little information and that was my cue to join the web development and designing course at Meerut. This helped me hit the cage and fly high.

I loved to learn and attended a lot of educational seminars. One such seminar introduced me to the word “PPC”. The speaker said that “Aapko Ghar baithe Kisi aur company ke ads chalane hai aur aap acha khasa kama sakte ho” (you just have to run ads for a few companies and you will earn a decent amount i.e paid per click “PPC”).

I was fascinated with this idea and started exploring more about PPC. I came to know about SEO and I started learning about it. I was already aware of how the web works as I did a course in web development. I rigorously started learning more about digital marketing. It was a very nascent stage for digital marketing in India and there were very few opportunities in my town.

Lost the way and the struggle

When I was 18, I started to work as an educational counsellor in a nearby institute with the hope that this institute which offers programming courses (C, C++) will also be offering digital marketing courses and by being a part of the institute I would be able to learn it for free. I was too innocent at that age. But, then I realized that being a counsellor in an institute providing just programming courses, I will not be able to follow my passion for digital marketing.

After my 12th, I moved to Delhi to work in a call centre and self-sponsored my graduation. My passion to learn new things made me do an animation course too. I was not having the entire fees for the course so I gave an entrance that facilitated my learning by allowing me to pay in EMIs.

In this chaos of life and desire to learn, my passion for digital marketing was alive but I was not able to follow it.

Dreams Rejuvenated

Working for a year in the call centre realization hit me that this will not help me achieve my dreams. With all this hit and miss phase I did come across a turning point. I got a call from a faculty member who used to work at Meerut.com (Remember? I did a web development course there)

The faculty stated that he is seeking an SEO person for his startup and insisted that I do SEO for his venture. I was so excited and I asked him “Kab se start kare?”. He said “Aaj hi aa jao”. This embarked on my professional journey in the field of digital marketing.

When you work, you learn new things and evolve, so did I. For around 6 years I did SEO for his company and learned a lot while working. He is still a great mentor. His company “Web Page Boom” helped me leave a mark in this industry.

In 2012, Google rolled out the Panda update which shattered many dreams and careers. Many people switched to other professions, many companies were highly affected but it didn’t affect me much as I always kept updating myself and following Google’s best practices. I was successfully handling 100+ blogs. I was also working for many international companies and helping them rank online.

In 2015, after spending 6 years with Web Page Boom, I got an offer from Arbro Pharmaceuticals Pvt. Ltd. I joined this organization and worked on several in-house projects. A few of the best projects on which I worked were Foodsafetyhelpline.com, Testing-lab.com, Lab-training.com, and Snec30.com

My selection of keywords and approach of following the guidelines laid by Google helped in ensuring that the websites ranked higher on the first page of the search engine results page. Also, it helped in increasing the domain authority of the websites.

Hard work never goes in vain

After spending around 3.5 years, I left Arbro Pharma and joined Takshila Learning. At Takshila I got an opportunity to become an SEO consultant and SEO Trainer. I never thought that I would be a teacher. But, I realized that many people in the industry are misguided and I could relate this to my story. 10 years ago, I was a small kid with dreams but no proper guidance.

There was no one to guide me in my journey, but I wanted to help people who aspire to be digital marketers. Hence, I embarked on a new challenging journey of teaching.

Also, Takshila Learning is an institute that follows the new-age learning methodology. I record video lectures for my students, helping and assisting them one-on-one, hosting free webinars to help students understand how digital marketing works, and much more.

I have written an SEO book that will help people to learn digital marketing from scratch.

My book “Complete Guide of Search Engine Optimization and Blogging” was launched on 23rd October 2019. You can buy it from Takshila Learning’s official website.

On 27th January 2020, I joined one of the coolest startups of India – Bewakoof.com as Assistant Manager – SEO. At present, I am working with e-commerce, healthcare brands. Also, this opportunity made me shift to the city of dreams – Mumbai. The city & my new company are treating me well. Mumbai allowed me to work with Bewakoof. To know my SEO work at Bewakoof you can simply search me and it will be self-explanatory. Currently, I am improving SEO for True Meds and the SEO work is self-explanatory as well.

Client Success Stories

Arbro Pharmaceuticals Private Ltd.

Elevated essential keywords to the top 10 rankings, securing prominent visibility and digital dominance

Bewakoof.com

Implemented a groundbreaking SEO strategy, resulting in monthly marketing cost reductions of 1.5 lakhs.
Led and coordinated the SEO team, achieving significant improvements in keyword rankings on SERPs.
Significantly increased non-brand clicks from 2.5k to an impressive 7k per day, expanding digital reach.
Tripled revenue generated from SEO initiatives, highlighting the effectiveness of strategic optimization efforts.

Truemeds India

Creative Collaboration: Worked closely with Visual and Motion Generalists to enhance the visual appeal of blogs and website.
Tech Harmony: Partnered with Tech experts for seamless Technical SEO, ensuring optimal website functionality.
Content Magic: Collaborated with a medical writer to create compelling content for product pages and blogs, integrating medical insights with SEO expertise.
Strategic Leadership: Developed and executed a robust SEO strategy with clear plans and tracked KPIs for website and blog performance.
Team Dynamo: Led SEO team to achieve remarkable results, including 125K+ Clicks, 2.5M+ Impressions, and 30K+ Non-brand clicks in six months.
Authority Boost: Increased authority score from 10 to 38, with 40K+ keywords in top 100 rankings and 140K+ total backlinks established.

Digital Refresh Networks

Achieved remarkable results, doubling brand impact within 2 months.
Doubled the number of website visitors in just 2 months through smart SEO moves
Crafted smart plans for renowned brands like Tata Motors, BMW, and P&G.
Led a team of 15+ SEO experts, delivering outstanding results.
Doubled the number of people visiting websites in a short span of 2 months.

SprintMedical.in

Trained SEO interns and spearheaded content marketing initiatives.
Achieved an impressive 6X traffic growth within 2 years.
Delivered immediate impact with noticeable improvements evident from the first month.

Services Offered

#1. Search Engine Optimization (SEO): Shanta Narang helps businesses improve their visibility on search engines by optimizing their websites and content to rank higher in search results.

#2. Content Management: She assists organizations in managing their digital content effectively, ensuring it is engaging, relevant, and optimized for their target audience.

#3. Brand Marketing: Shanta Narang specializes in promoting and enhancing brand awareness through various digital marketing channels, such as social media, content marketing, and online advertising.

#4. Business Management: She provides consultancy or services related to managing digital marketing operations within businesses, helping them streamline processes and achieve their marketing objectives.

#5. Educational Counseling: Shanta Narang offers educational counseling services related to digital marketing, guiding individuals or organizations on strategies, trends, and technologies in the digital marketing field.

#6. Digital Transformation Initiatives: She assists organizations in embracing digital transformation by implementing strategies and technologies that enable them to thrive in the online platform.

#7. Latest Trends and Technology Adoption: As a digital marketing specialist, Shanta Narang helps businesses stay updated with the latest trends and technologies in the digital marketing landscape, ensuring they remain competitive in their respective industries.

Shanta Narang – The Way Ahead

One of my favourite quotes is “Success is not final, failure is not fatal: it is the courage to continue that count”. I have big dreams and I still dream like a child. Because it is my dream which helps me motivate myself to work hard every day.

I want to grow much more in digital marketing. I have worked for many companies ranging from startups to international organizations, but a lot is yet to come.

Indeed, I got an opportunity to speak in front of people at IIM Udaipur. It was my first public speaking and I am looking forward to doing it more often which will help me learn and evolve and become the best SEO expert.

Taking a step in becoming an expert in digital marketing consultant in Mumbai and slowly want to reach my expertise to the global level and be part of the top SEO expert list.

Few Tips to live a simple and successful life

Keep learning at every phase of your life
Never give up
Love & follow your passion
Never say “NO” to hard work
Give your heart and soul to your work

I am always ready to help.

Thank you for being a patient reader.

@seowithshanta ask an SEO expert about your queries. Also, If you want me to help you with the SEO related work, you can contact me for SEO consulting services.
Being an SEO website consultant, freelancer SEO expert, I will surely do freelance SEO services.

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Frequently Asked Questions

Who is shanta narang?

Shanta Narang is a digital marketing expert who embarked on her journey in 2004. Initially from Hastinapur (Meerut, UP), she ventured into the field of digital marketing while still in high school. Over the years, she honed her skills in SEO and digital marketing, working with various companies and startups, including Web Page Boom, Arbro Pharmaceuticals Pvt. Ltd., and Takshila Learning. She serves as Marketing Team Lead at Zell Education and SEO consultant at eTerior. Shanta is also an educator, author, and public speaker, sharing her insights and expertise in the digital marketing domain.

How long does it take to see results from SEO efforts?

The timeline for seeing results from SEO efforts can vary significantly based on factors like website competitiveness, keyword difficulty, industry trends, and the effectiveness of implemented strategies. Typically, noticeable improvements may start appearing within a few months, but substantial results often require consistent effort and ongoing optimization efforts over an extended period.

Can you guarantee a #1 ranking on Google?

No, it’s not feasible to guarantee a #1 ranking on Google. Various factors influence search engine rankings, including content quality, user experience (UX), adherence to best practices, and algorithm updates. Additionally, competition within the industry plays a significant role. Shanta Narang emphasizes the importance of these factors and focuses on implementing effective strategies aligned with Google’s guidelines to gradually enhance website visibility and rankings.

Can you provide references or case studies of past clients?

Arbro Pharmaceuticals: Elevated key keywords to top 10 rankings for digital dominance.
Bewakoof.com: Reduced monthly marketing costs; tripled revenue; improved keyword rankings and clicks.
Truemeds India: Enhanced website appeal and functionality; led team to significant SEO results.
Digital Refresh Networks: Doubled brand impact and website visitors; led a high-performing SEO team.
SprintMedical.in: Achieved 6X traffic growth in 2 years; immediate impact from the first month.
Medanta: Within just a year, Medanta experienced an extraordinary leap in traffic, skyrocketing from around 670K to over 900K
Zell Education: Increased traffic by more than 60% within 5 months

How do you measure the success of an SEO campaign?

Typically, the success of an SEO campaign is measured using various metrics, including improvements in search engine rankings, organic traffic growth, conversion rates, and ROI. Shanta Narang employs a combination of these metrics to evaluate the effectiveness of her SEO campaigns and determine areas for further optimization.

How often do you communicate with clients during an SEO campaign?

Shanta Narang maintains regular communication with clients throughout an SEO campaign to provide updates, discuss strategies, address concerns, and review performance metrics. The frequency of communication may vary based on the client’s needs and the campaign stage, but regular engagement is essential for transparency and client satisfaction.

About Shanta Narang